Business cards have become something that almost everyone wants to have. They aren’t just for the employees lucky enough to work for a company that prints them for each of their employees. Anyone and everyone has a business card, from a personal card you might use while job hunting, to a mommy card that you can hand to another parent you meet at the park and want to set up a play date with. But the newest type is the blogger card. To me it is a mix between a personal card and business card. With the number of blogging conferences each year it is understandable why so many have these. Why not put all of your information on a card that you can use when you connect with another blogger or a company at the conference.
When asked what people should put on their cards they need to think “What does your business card need to do for you?” Before you order up your first batch of cards you need to think of a few things. What is the purpose of your card? What do you want it to accomplish? What information do you want to put on it? This is a question we get asked a lot. I am a believer that it should be what you want to put on it. If you want to put your full name, phone number, email, blog, facebook, twitter and LinkedIn then do it. We think photos are a great addition and allow people to easily remember you once they are home and looking over the cards they collected weeks later.
We asked business coach, Lara Galloway (@mombizcoach on twitter) for her tips.
Lara says that it is very important to have a call to action on your card so that it doesn’t end up on the bottom of a bag to never be looked at again. Do something to draw attention to your website, maybe you have a special promo or offer a link to your latest e-book or video. Giving people a reason to hold on to your card and visit your website is what it is all about.
So now you have the business card (maybe you ordered a great custom design to match your blog like we at Grace Announcements are so well known for) and you are ready to hand them out. But many wonder what is the best way to do that. How many times have you gone to an event, business cards in hand (or purse) ready to hand out, and you forget to even pull them out?
Lara says that your conference badge is a perfect place to but a small stack of cards. They are right there with you at all times making it very easy to hand out.
When you are in a conversation offer them your business card, and always make sure you ask for one of theirs too. Have a goal to have more cards from other people then what you hand out yourself.
These tips will help you put a dent in the big box of business cards you ordered, because after all it seems that people order new cards each year so you don’t want to be throwing them out!
Be sure to check back as we share some great ideas and tools on what to do with all of those cards you collected.
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